7 Tips To Optimize Your Ecommerce Conversion. Your eCommerce business is booming right now. Sales are spiking, customers love your products and you’re eager to grow your brand. But one thing holds you back—lower conversion rates. You have a hunch there must be something you can do to get more shoppers through the checkout process and higher conversion rates would be the help you need sooner rather than later. Fortunately, you’ve read up on all the best eCommerce conversion optimization tips out there and are ready to implement them in your business right away! Here are 7 tips that will transform your e-commerce shop into a smashing success:
Keep Changes Constant
Changes are constant in the online world, but how long the online store has been up? If you’ve been running an online business for only a few weeks, you’ve probably seen a lot of traffic and a lot of sales. But the online store’s design isn’t ready to handle all the customers that are showing up. This is the mistake a lot of eCommerce stores make. They’re so excited by the amount of traffic and sales, they decide to change the design of their website or the product listing. This doesn’t work. It’s best to keep your store’s design and product listings as consistent as possible. This will keep your online store’s design consistent and make it easier for your customers to find what they’re looking for on your site.
Measure and Monitor
If you want to optimize your eCommerce conversion rates, you need to measure your conversion rates. This is especially true for lower-priced products. You’d be surprised how much you don’t know about your traffic and conversion rates when you only measure them. You can use tools like Google Analytics or Shopify’s in-built Analytics feature to measure your traffic and conversion rates. Another important thing to measure is your customer’s friction points while they’re on your website. If you’re selling products that cost under $50, you should track the following customer friction points on your website: – — How many steps does the customer have to take before they reach your product listings? – — Does the customer have to enter their billing details (address, name, phone number, etc.)? – — Is your website easy to navigate?
Test, test, test!
Ecommerce stores can improve their eCommerce conversion rates by testing different product listings and variations on their website’s design. This is true even if your products cost less than $50—new customers should be able to navigate your website easily, find what they want and make purchases without too much hassle. But, testing is only effective if you collect your data and measure the results. You can use tools like Google Analytics or Shopify’s in-built Analytics feature to keep track of your test results. Other eCommerce stores also collect their results and data so they can tweak their business to improve their eCommerce conversion rates.
Offer step-by-step video tutorials
There’s no better way to get new customers through the checkout process than to offer step-by-step video tutorials on your website’s product listings and product descriptions. Video tutorials are an effective way to teach your online store’s visitors how to use your products. This will transform your eCommerce shop into a community of helpful shoppers. You can create video tutorials for your product listings or hire a videographer to create them for you. You can also place video annotations on your product listings to show off your video tutorials. This will make your product listings even more enticing.
Offer free shipping over the value threshold
Shipping and handling costs can be a pain in the backside for your customers. But offering free shipping on all orders, even during sales, is a great way to delight your customers. Offering free shipping on all orders will keep your customers’ costs low and encourage them to buy more. When customers know they’re getting a bargain, they’ll be ready to purchase more and keep your business thriving. You can offer free shipping on orders over a certain value or threshold. You can decide for yourself how much this threshold should be. You want to keep the threshold low so you don’t alienate your customers, but low enough so you can keep the majority of your orders under the threshold.
Ecommerce stores can improve their eCommerce conversion rates by keeping their store’s design consistent, measuring their customer’s friction points and offering free shipping on all orders. These are some of the best eCommerce conversion optimization tips out there. And, once you start using them, you’ll see results almost immediately. There are many other eCommerce conversion optimization tips out there, but these are some of the best eCommerce conversion optimization tips out there. So, use them to improve your eCommerce store’s conversion rates, and see your profits skyrocket.