It’s no secret that content is the future of marketing. In a digital world, where brands are constantly competing for people’s attention, the best way to get noticed is through good content. But not everyone knows how to create it or nail the strategy behind it. That’s why as a digital marketing professional, you need to build a custom content marketing strategy from scratch if you want to be successful with it and your other marketing campaigns. After all, a strategy isn’t something that you just start doing one day; it takes time, research and iteration to make sure that your strategy is perfect for your company and industry. That being said, creating a custom content marketing strategy from scratch can feel overwhelming at first. If you’re wondering what questions to ask when building a custom content marketing strategy as well as what pitfalls to avoid or take advantage of, read on…
What to consider when building a custom content marketing strategy
When building your content marketing strategy from scratch, here are a few things you should consider first. – What is your target audience? – Where do you want to make your customers? How do you want to make them? – What channels do you want to use? – And last but not least, what are your goals?
Research and data
When it comes to creating a custom content marketing strategy, research is the key to the kingdom. You need to spend time talking to your customers and prospects to better understand their needs and challenges so that you can create content that addresses them and helps them solve their problems. You can research your customers and prospects by talking to your salespeople, customer success managers, marketers and other key employees within your company who interact with your customers on a regular basis. Additionally, you can gather data from your company’s customers, as well as from competitors, industry leaders and other relevant businesses in your space.
Personas and user journeys
Once you have the data that shows you what your customers need, you can start building personas for your customers. A persona is a fictional representation of your customers that helps you better understand their needs and challenges, why they come to your website/app, and what problems and solutions they’re looking for. From there, you can create customer personas for your different customer segments, from B2B to B2C, and create user journeys that outline specific actions customers take on your website/app. By creating personas and user journeys, you can better understand how your target audience interacts with your brand, and better address their needs and challenges with content.
The different types of content you can create
There are three main types of content you can create for your content marketing strategy – guest posts, original articles and curated content. But first, you have to decide which one works best for your company’s needs. – Guest posts – Guest posts are articles that are published by other brands and websites on their website. You can get a variety of benefits from publishing guest posts, such as increasing your website’s traffic, brand awareness and authority. – Original articles – Original articles are blog posts and articles that you write yourself and publish on your own website. Unlike guest posts, original articles are usually published under your brand name and can help your website rank better on Google, as well as attract more leads, customers and followers. – Curated content – Curated content is published by other brands and websites and contains relevant and useful information.
Videos are among the most popular forms of content, and they continue to be an effective way to engage and persuade your audience. They can be used to explain your product/service, demonstrate how to use it, or simply provide entertainment, depending on the type of video you create. While there are many different ways to create videos, the most important thing to remember when creating them is to tell a story. This is where your custom content marketing strategy comes into play.
Blogs and Newsletters
Blogs and newsletters are excellent sources of content for your content marketing strategy. – Blogs – Blogs are a great way for you to share your unique perspective and expertise on a variety of subjects, and can be used to publish original content and guest posts. – Newsletter – A newsletter is a great way to share useful and helpful content with your customers and other interested people in your industry, as well as offer special deals and offers.
Paid advertising is an effective way to drive leads to your website, but it’s important to choose the right type of ads to promote your content. – Search ads – These ads appear when someone is searching for a specific product on Google. The best thing about search ads is that they usually yield a decent click-through rate (CTR), which is the percentage of people who actually click on your ad. – Display ads – Display ads are the least effective type of ads to use for content marketing strategies, as they have the lowest click-through rate. With display ads, you are likely only showing your ad to people who are already interested in the content you’re publishing.
The best way to succeed with your content marketing strategy is to have a clear vision of what you want to do, who you want to reach, and what kind of content you want to create. Once you have this vision, you can start building your custom content marketing strategy from scratch. Before you start, make sure you have as many questions answered as possible, so that you can create the best content possible.