5 Tips to Scale Your Content Marketing Campaign? Content marketing is one of the best ways to drive traffic, build trust, and generate leads for your brand. However, content marketing can be challenging to scale. It takes time for people to discover your content, process it, and act on it. This article offers tips to scale your content marketing strategy so you don’t get stuck in a rut from which you can’t escape. The key is to identify what works and doesn’t work with different types of content so you can figure out how to get more from less.
Create ongoing content
A great way to get people talking about your brand is to produce regular, ongoing content. This content can be blog posts, ebooks, white papers, case studies, or videos. To create ongoing content, think about what topics and types of content your audience would be interested in reading or watching. Put yourself in your ideal reader’s shoes and figure out how they would like to consume your content. Including ongoing content will help you to develop a great brand and memorable name. This is important because it will help you to become a trusted authority in your industry.
Understand what drives online activity
Determine what types of content drive activity the most. What types of content get the most shares, likes, comments, and replies? To do this, you can track your engagement metrics for various types of content to see which ones are most popular. You can also talk to your existing audience to find out what topics are of interest to them. You can also look at your competition to see what types of content they’re producing to see what kind of content is most likely to drive people to your brand.
Be selective about who you publish with
When you’re choosing who you’ll publish content with, be selective. Pick partners that will help to promote your content and build trust. There are two main ways to build a partnership with another brand. One way is to partner with another brand that produces similar content to your own. For example, if your content focuses on how to build a brand, then partnering with another brand that is focused on the same topic can help you to increase the reach of your content. The other way to build a partnership is to partner with another brand that isn’t focused on the same topic. For example, if you produce content that focuses on how to grow your business, then partnering with another brand that produces content on lifestyle content can help you to increase the number of visitors who are interested in your content.
Hold a monthly sum-up meeting
At the end of each month, take the time to sit down with your team and write out a list of all of the posts you’ve published for the previous month. Set aside about 15 minutes for this activity. Next, create a table with columns for each of the posts you’ve published. In the first column, write down the types of posts you’ve published for the month. For example, you could write down blog posts, Instagram posts, Facebook posts, and so on. In the second column, write down the number of times you’ve shared the post on social media. Next, tally up how many times each post was shared and note any trends you might notice.
Don’t be afraid to change your editorial calendar
While you’re developing your editorial calendar, don’t be afraid to change it along the way. For example, you might start out planning to publish several posts per month, but you may find that you’re publishing more frequently than you originally planned. If this is the case, don’t be afraid to change your editorial calendar. You may discover that the more frequently you publish, the more often your audience interacts with your posts. This means that you’re getting a higher return on your content investment.
Your content marketing strategy may be struggling to scale, but it doesn’t have to be. These tips can help you to build a successful content marketing strategy. Don’t be afraid to change your editorial calendar. Instead of sticking with a rigid editorial calendar that you’re not feeling great about, change it as often as you need to. Find ways to stay motivated and challenge yourself to produce more content. Hold a monthly sum-up meeting to help you to track your content and identify areas where you might need to be more selective about who you’re publishing with. These tips can help you to scale your content marketing strategy so you don’t get stuck in a rut from which you can’t escape. The key is to identify what works and doesn’t work with different types of content so you can figure out how to get more from less.