Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 168 customer reviews on Amazon.
The book is aimed at people trying to run two types of businesses. The first, is someone who wants to sell info products directly. This could be selling an ebook, a course, coaching or consulting.
The second type is someone who wants to leverage info products to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.