10 Tips for Successful Digital Marketing for Manufacturers

10 Tips for Successful Digital Marketing for Manufacturers‍. Digital marketing is more important than ever for manufacturers. In today’s world, people can learn about your company virtually anywhere with a computer or smartphone. Manufacturers need to be hyper-aware of their market, customers and competition, in order to remain competitive and grow sales. Luckily, this blog will show you the top things you need to know about digital marketing for manufacturers in 2019. Keep reading for more insight into how to succeed with your factory marketing strategy.

Create Written Content

The most important thing you can do with your digital marketing strategy is created high-quality written content. This could be blog posts, product or service reviews, or industry news pieces. The content you put out should be valuable for your customers and help them make better purchasing decisions. A great way to create written content for your company is to find a niche within your industry relevant to your customers. You can learn about what your customers are looking for, and how your company can help them. You can also find a specific audience within your niche with digital market research. By looking at what your customers are searching for and who they are, you can find out what topics are popular in your niche and what topics are relevant to your specific customer base.

Research Your Audience

As discussed above, you must research your audience to find out what they want, need, and are interested in. Once you have done this, you will have a better idea of whether your content is relevant and valuable to your customers. This will lead to better customer satisfaction and more sales. Next, you should analyze who your audience is. Who are they? Where are they located? Not all of this information in a marketing research guide like Excel. From here, you will also want to create an email list of customers you can market to.

Don’t Be Afraid to Experiment

Effective digital marketing for a manufacturing company will require experimentation. You will want to experiment with different types of marketing. Some experiments could be the frequency or timing of your marketing campaigns. Or, you could try different content types like infographics or videos. The best way to find out which content is most effective for your customers is to test it! Set up a digital marketing experiment and track the results. You can use tools like Google Analytics or Webtrekk to track data.

Read More: 6 Case Studies to Inspire Your Digital Marketing Campaign

Measure and Adapt

As you learn about your customers and their interests, find out more about their habits. What are the common themes you find? From here, you will want to adapt your marketing strategy to include these themes. This will lead to a more personalized and relevant marketing experience for your customers.

Use Video Marketing

One of the top things you need to do with your digital marketing strategy is to utilize video marketing. There are a few different types of videos you can create for your company. – On-demand videos – This type of video would be like a product review or how-to. These videos should be short, between 30 and 60 seconds. – Webinar videos – This is a type of video you can create for your website that is an online class. You can create a series of these videos for specific topics your customers might be interested in. – YouTube and other video-sharing sites – This is a place for you to post your company’s videos. Your customers will find these videos when looking for relevant information.


At the end of the day, your digital marketing strategy for your manufacturer’s business will be successful if you are able to reach, engage, and convert your target audience. In order to do this, you will need to have a solid strategy in place. Start by focusing on the most important aspects of your business. Remember, reach, engagement, and conversion. From there, you can build your marketing strategy around these aspects. Your marketing strategy will only work if you put in the work to make it successful. With that being said, it will be worth it if it helps your business grow. So, dig in and start building your strategy for the best ways to succeed with your digital marketing for manufacturers.